It Happens on PS5: PlayStation's Advertising Campaign

What would happen if the exaggerated situations we often see in video games also occurred in the real world? The new advertising campaign "It Happens on PS5" seems designed to answer this very question: three commercials that tell us as many stories, united by that playful absurdity we find in our favorite pastime. Between sea monsters, skyscrapers, and spaceships, entertainment is guaranteed.

The Acrobatic Leap Commercial

These hyperbolic scenes will also be recreated in the real world: between November and December, PlayStation will recreate the situations in various locations around the globe. We are told that we will witness UFOs landing in Australia, Spain, and Germany, but also that mysterious creatures will be discovered in Mexico, the United Kingdom, and... here in Italy!

The Surprising Catch Commercial

The Everyday Problems Commercial