North South West East: almost 1.5 million viewers in one week

Milan, October 16, 2026. Max and Mauro are back, and the audience is still with them. The first two episodes of NORTH SOUTH WEST EAST – THE LEGENDARY STORY OF 883, available from October 9 exclusively on Sky and streaming only on NOW, reached a Total Audience of 1,440,000 average viewers in the first week. The second season of the Sky Original series about 883 thus marks a +6% increase over the debut of Hanno Ucciso l’Uomo Ragno. It is the best debut for a series on Sky and NOW since 2021. The 70% retention rate is record-breaking.

North South West East also recorded an excellent debut on social media. On Sky and NOW channels, it surpassed the first season across all major evaluation indices: +130% in terms of engagement for the first two episodes, +13% in Impressions, and a peak of 7.6 million video views. These results confirm both audience participation and the overall visibility of the title starring Elia Nuzzolo and Matteo Oscar Giuggioli as the young Max Pezzali and Mauro Repetto, respectively.

Dreams, music, authentic bonds, at a time when everything seems possible, but nothing is as simple as before: all the emotions, discoveries, and disillusionments of Max and Mauro's explosive 1993 are at the heart of the second season of the series about 883, produced by Sky Studios and Groenlandia, a Banijay Group company, produced by Matteo Rovere and Sydney Sibilia, which after Hanno Ucciso l’Uomo Ragno (among the most-watched Sky Original series ever) tells in eight new episodes the events that led to the second and final album of the Pavia band, which came at the height of overwhelming success.

Tonight on Sky and NOW is the third episode, directed by Alessio Lauria, in which Max and Mauro, along with Cisco (Davide Calgaro) and Nemorino (Riccardo Armiento), will spend a “pyrotechnic” New Year's Eve that is nothing short of unforgettable.