iPhone 17e: Apple Relaunches Mid-Range

Apple inaugurates a new week of hardware announcements by presenting the iPhone 17e, a more accessible variant of the iPhone 17 range designed to strengthen its presence in the mid-range market segment. The price remains set at 729 euros, well below the 979 euros required for the standard model, but with significantly improved technical specifications.

The device maintains the 6.1" inch display but introduces a more resistant glass, the new A19 chip, and the latest generation proprietary C1X modem. Storage space also doubles: starting from 256 GB, an important step compared to the previous generation. MagSafe support and Apple Intelligence functions are also included, aligning the user experience with that of higher-end models.

More Aggressive Pricing and Tech Performance

The choice of price despite larger memory and updated components indicates a clear strategy: to make the entry-level iPhone more competitive without affecting the premium segment. In a period marked by rising memory costs and strong competition from manufacturers like Samsung and Google, the iPhone 17e is proposed as a higher perceived value option.

The new model will be available in pink, black, and white colorways. Pre-orders open on March 4, while distribution in stores will begin on March 11.