Fortnite Heads to Friuli Venezia Giulia: Tourism and Video Games
The first Italian region to appear in the Battle Royale
Fortnite, the well-known gaming platform from Epic Games, famous above all for its highly acclaimed Battle Royale mode, is about to welcome an Italian region to its maps for the first time.
We are talking about Friuli Venezia Giulia, as announced on the official website of the Autonomous Region, and more precisely the iconic locations of 5 of its main cities: Trieste, Udine, Pordenone, Gorizia and Palmanova, transformed into Points of Interest where players can meet and battle as usual.
Friuli Venezia Giulia Reload: The Trailer
Specifically, Trieste will be recognizable by Piazza Unità d'Italia, the buildings of the Municipality and the Region, the Prefecture, the monumental statues, and the port area. Udine will be reproduced in Piazza Libertà, the Loggia del Lionello, the Clock Tower, and the Castle. Gorizia will feature its Medieval Castle atop a hill, surrounded by towers and buildings of the Historic Village.
Pordenone, in turn, will feature merlons, mullioned windows, the city coat of arms, stone decorations, and the bell tower of San Marco. Last but not least, Palmanova will become a true arena thanks to its nine-pointed star-shaped plan, walls, gates, and underground passages, with Piazza Grande at its center.
But in addition to these five main cities, numerous other themed locations will be created, and the power-ups obtainable by players will also be re-adapted to be inspired by local gastronomy such as frico, grapes, and the famous Prosciutto di San Daniele.
Friuli Venezia Giulia Reload: President Fedriga Speaks
"We are the first region in Italy to make itself known through an electronic game like Fortnite, one of the most popular globally - declares the President of the Autonomous Region of Friuli Venezia Giulia, Massimiliano Fedriga - Just think that there are over 110 million active users worldwide every month, while a third of Italians use gaming. Thanks to a setting capable of recreating some iconic places in Friuli Venezia Giulia, we want to reach a very interesting target - young people up to 25 years old - and promote our territory through active interaction."
"This initiative allows us to diversify our tourism communication strategies. We are convinced that this partnership can achieve excellent results among young people. Furthermore, compliments must be paid to the Fortnite developers who have managed to combine the need to realistically represent our territory with the extraordinary functionalities of the video game. A decidedly complex goal that has been perfectly achieved."
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"The project also includes the organization of a tournament on the customized map of Friuli Venezia Giulia. Participants will be able to play every day to earn points and climb the leaderboard. In the end, the top ten ranked players will have the opportunity to compete at Milan Games Week, the main Italian gaming fair, scheduled for November at Fiera di Rho."
The Friuli Venezia Giulia map will arrive on Fortnite Battle Royale on September 20th.
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