Apple Launches MacBook Neo but Also Targets Ultra Devices

Apple has unveiled the new MacBook Neo, a laptop priced at $599 designed to expand the company's presence in the more accessible segment of the market. This is an unusual move for the Cupertino-based company, historically focused on mid-to-high-end devices, but made possible by several technological changes in recent years.

The model uses the Apple A18 Pro chip, already adopted in the latest iPhones, and benefits from advancements made with the Apple Silicon architecture and the adaptation of macOS to Arm-based processors. New aluminum production processes have also contributed to reducing the manufacturing costs of the chassis.

Between Entry-Level and Top-Tier

With this laptop, Apple aims to compete more directly with affordable Windows laptops and Chromebooks, offering a machine primarily intended for students, home users, and workers who use computers for light activities such as browsing, email, and document management.

In parallel, the company is also strengthening the opposite end of its range with increasingly advanced products. Among the developments are devices that could fall into the "Ultra" category, such as a possible foldable iPhone, new AirPods with computer vision functions, and future MacBook Pros with OLED touch displays.

Meanwhile, Apple is also working on production innovations such as the use of 3D-printed aluminum for certain components. For the 2026 Mac line, updates are also planned for Mac Studio, Mac mini, and a refresh of the iMac, which is expected to introduce a new color palette.