Samsung TV 2026: AI and New Models Debut in Italy
More space for artificial intelligence and the arrival of Micro RGB technology
Samsung Electronics officially opens the 2026 season of televisions with a range that marks a clear change of pace: artificial intelligence at the center of the experience, no longer just a simple support.
The new models, available for pre-order from April 27, cover all segments: from the top-of-the-range Micro RGB and OLED to the more accessible Mini LED and UHD solutions. The common thread is one: automate and personalize viewing, leaving all the fun to the user.
AI truly enters the living room
The Vision AI Companion system is extended to a large part of 4K TVs and above, transforming the screen into something more than a passive device. It suggests content, interprets what is being watched, and optimizes images and audio in real-time without requiring manual intervention.
Functions like AI Upscaling Pro improve low-resolution content, while dedicated sports modes analyze scenes to make movements and sounds more fluid. Audio also follows this logic, dynamically adapting between dialogue, effects, and background.
Welcome Micro RGB
Technologically speaking, the new Micro RGB panels represent one of the most ambitious points of the lineup, with precise light control and extremely accurate colors. OLEDs, on the other hand, expand the offering with greater attention to gaming and design, while Neo QLED and Mini LED seek a balance between performance and accessibility.
Alongside TVs, Samsung strengthens the ecosystem with dedicated audio solutions and services like Samsung TV Plus, which continues to grow as an integrated free platform.
Promotions with cashback up to 1,000 euros are planned for the launch, a sign of an aggressive strategy in an increasingly competitive market.
Micro RGB: available from 55’’ to 115’’, starting from 1,699€
OLED TV: from 48’’ to 83’’, price starting from 1,299€
MiniLED TV: from 43’’ to 85’’, price starting from 449€
The Frame TV: from 43’’ to 85’’, price starting from 1,099 €
The Movingstyle: price starting from 1,299 €
Speaker Music Studio: price starting from 299 €