Prime Video Innovates UEFA Champions League Viewing Experience with Prime Vision

Amazon brings Artificial Intelligence to football. With Prime Vision, the new alternative feed available on Prime Video for the UEFA Champions League, watching a match will no longer be the same experience. Data, statistics, tracking, and augmented reality graphics merge in real-time with game footage, making every match a laboratory of sports innovation.

A New Way to Experience the Champions League on Prime Video

Prime Vision was created to offer fans an unprecedented and immersive point of view. Thanks to a sophisticated player tracking system and the power of AI, the service processes information that allows for understanding football from a more technical and analytical angle.

Key features include an interactive tactical map, which shows the real-time position of all 22 players on the field, highlighting movements, defensive lines, and occupied spaces. Alongside it, a Momentum Bar calculates the match's inertia, indicating which team is creating more danger in the last few minutes.

What is Prime Vision: The Audience Inside the Game

In addition to tactical analysis, Prime Vision enriches the viewing experience with advanced statistics and predictive data. Users can discover a player's running speed, compare it with that of their direct opponent, or verify the value of a goal-scoring opportunity through the xG (expected goals) indicator.

Another particularly interesting feature is the passing options, which suggests in real-time a player's three most probable solutions, anticipating choices and offering the audience a level of analysis similar to that of professional sports analysts.

How to Use Prime Vision?

After its success in the United Kingdom and Ireland, Prime Vision is now also available in Italy. Prime Video users can select the alternative feed directly from the match page or during viewing, simply by pressing the down directional button on their remote control.