Moto Parilla Returns to the Saddle!

The historic Italian brand Moto Parilla, founded in 1946 and a symbol of engineering and craftsmanship, has announced its official return to the traditional motorcycle and scooter sector, moving beyond its period dedicated to luxury e-bikes. This comeback, which represents a historic moment for enthusiasts, is supported by a renewed philosophy summarized as “Alternative Italianism”: the union between distinctive Italian design and global technical and production standards. The key to this rebirth is the strategic partnership signed with the Chinese Longjia Motorcycle Group. The alliance aims to position Moto Parilla in the Premium segment, offering excellent value for money for a young, value-conscious audience.

The stage chosen for the official announcement was EICMA 2025, where the brand unveiled its plans for the future. The real turning point will come in 2026, coinciding with the 80th anniversary of its founding, when the commercialization of the first four new models will begin. The initial range will be versatile and designed to meet various needs, with an expected price positioning between 3,000 and 7,500 euros. Among the upcoming models will be: a 125cc sporty naked bike, ideal for daily use and leisure, a 125cc sporty maxi scooter, intended for high-end commuting, a 500cc twin-cylinder touring bike, and a 500cc adventure bike.

All vehicles will be equipped with premium components, including advanced electronic systems, suspensions, and latest-generation braking systems.

Moto Parilla's production strategy balances the best of two worlds: the new models will be designed and conceived in Italy in collaboration with European design studios, thus preserving the brand's aesthetic spirit. However, much of the production and engineering will be managed in the Longjia Motorcycle Group's factories in China and Southeast Asia. This choice is crucial to ensure cost optimization and the maintenance of high international quality standards.