LG and SKS: The Future of Built-in Appliances at Milan Design Week 2026
Between innovation and design excellence, the LG group redefines the contemporary kitchen with technological novelties and capsule collections
Milan, April 02, 2026 – The LG Electronics group (LG), which this year celebrates 30 years of presence in Italy, confirms its role as a protagonist of Design Week 2026, scheduled in Milan from April 21 to 26, showcasing a vision of living where technology and style coexist in perfect harmony.
In particular, the group will be present with its built-in brands, LG and SKS (Signature Kitchen Suite), at the two main events of the period: Eurocucina/FTK (Technology For the Kitchen) and FuoriSalone.
Two Evolving Brands for Borderless Home Design
The technological and commercial complementarity of the group's two brands will continue to be the distinctive feature of LG's offering for the built-in market this year: on one hand, LG appliances characterized by ease of use and smart functions, on the other hand, the SKS brand range, which stands out for its sophisticated design and cutting-edge technology.
The continuation of the collaboration with two-Michelin-star chef Andrea Aprea, as ambassador for both brands, is further proof of the continuity of the strategic path that closely links LG and SKS.
As a testament to this synergy, LG will preview a restyling of its showroom in Via Manzoni 47 in Milan at Design Week, which will give balanced space to the offerings of both brands, with the LG built-in collection gaining new areas.
"Since our debut in Italy in 2023, we continue to earn the trust of the market thanks to the high technological and design content of our solutions," stated Luca Lampredi, Built-in Sales Director of LG Electronics Italia. "The showroom restyling allows us to offer a complete vision of our offering."
To strengthen its role as an enabler of infinite possibilities for home design, the showroom will continue to host proposals from partner brands that share LG's vocation and values. Among these is SCHIFFINI, a historic Italian kitchen manufacturer, which presents a renewed selection of kitchens and a new collection dedicated to the sleeping area, transforming every environment into an experience of design and innovation.
Feeding the Future: The Experiential Journey in the New Milanese Showroom
In addition to being restyled, the showroom will host an experiential journey open to the public throughout Design Week, inspired by the theme “Feeding the Future”, which highlights technology's contribution to food sustainability through innovations that improve daily life.
In the external gallery of the showroom in Via Manzoni 47, visitors will be guided, also with the support of artificial intelligence, on a journey that explores the life cycle of food, highlighting often unexpressed potential and suggesting virtuous practices for preservation and use. These principles are then directly applied within the showroom where SKS and LG's excellent technologies become guardians of a new food culture. The tasting journey will further emphasize this message through a reinterpretation of preparations and ingredients with an anti-waste perspective.
In this context, LG will showcase its most recent innovations for built-in appliances, while SKS will unveil the Tracce capsule collection, a refined tribute to the great masters of Italian design.
A Mosaic of Innovation: The Space Designed by GamFratesi at Eurocucina/FTK
After their debut two years ago, LG and SKS confirm their participation in the event with two spectacular stands spanning over 800 sq m of total surface area. The project was created by GamFratesi, the prestigious architectural studio founded by Italian Enrico Fratesi and Danish Stine Gam, with the aim of conveying the brand values of both brands.
Inspired by the concept of modularity, the stand guides visitors to discover the technological offerings of LG and SKS for the international market.
In particular, the SKS stand will host technological innovations dedicated to the overseas market, while the LG stand will also feature some products soon to be introduced in Italy, including the new collection of 75cm built-in refrigerators, the new collection of ovens that includes compact ovens with warming drawers and ovens with integrated cameras, and the new range of induction hobs.
To discover LG's innovations at Milan Design Week:
- Stands C24 and C31, Hall 4, Eurocucina/FTK: Fieramilano, Milan, April 21-26, from 9:30 AM to 6:30 PM
- LG | SKS Showroom: via Manzoni 47 corner piazza Cavour, Milan, April 21-24-25-26 from 10:00 AM to 9:00 PM, April 22-23 from 10:00 AM to 5:00 PM