KFC Italy presents SUPERGLAZED: the new limited edition line of fried chicken with extreme glazing.
Starting February 3rd, the first BBQ sauce flavor arrives in all restaurants.
Today, the SUPERGLAZED, the new line of fried chicken with an intense, rich, and enveloping glaze, arrive in limited edition in all KFC restaurants in Italy. For the launch, the most beloved fried chicken restaurant chain offers the first variant with BBQ sauce, designed for those seeking an overwhelming, dense, and full flavor that surprises and delights with every bite.
In Italy, when it comes to food, rules are made to be interpreted. Better yet, broken. The visceral love for BBQ sauce proves it: intense, enveloping, generous, capable of transforming every bite into an uncompromising experience. It's the sauce that gets your hands dirty, that you don't eat politely, that invites you to let go and experience food with instinct and pleasure. And it is precisely from this audacious, greedy, and authentic spirit that the latest novelty from KFC Italy is born: a celebration of extreme taste and freedom at the table.
The SUPERGLAZED are available in limited edition until March 16th and inaugurate a range designed to surprise with different flavors, for now still top secret.
The range includes a complete selection of KFC's iconic products in a "glazed" BBQ sauce version: from Burgers (also available in Double and BoxMeal versions) to beloved pieces like Nuggets, Hot Wings, and Tenders, up to the irresistible BBQ & Bacon Fries. The entire range is available both for individual product purchase and in Menu version, with prices ranging from a base of 4.40€ to 14.85€ for in-store offers, up to a maximum of 18.60€ for the most complete menus ordered for Delivery.
The countdown is about to begin and one thing is certain: FOMO (Fear Of Missing Out) is about to spread.Staying out is not an option: try them now or lose them forever. An extreme pleasure, limited in time and impossible to replicate. The SUPERGLAZED are not just new fried chicken, but a moment to experience immediately, without hesitation.
«The SUPERGLAZED represent, first and foremost, an important evolution of our product offering» declares Marzia Farè, Chief Marketing Officer of KFC Italy. «We have intercepted a growing passion for glazing and dipping in European consumption trends: intense taste experiences that our customers, always looking for novelty, want to try. As KFC Italy, we have chosen to be precursors of this trend in our country, focusing on a distinctive proposal that puts the quality and taste of fried chicken at the center.
This innovative drive finds its natural expression in the campaign "It's time to get messy" which celebrates the idea that pleasure comes first: the chicken is so good that we are willing to sacrifice our clothes, staining them with the glaze, just to enjoy every last drop of sauce. We use irony to put the product back at the center, speaking directly and transparently to our community and enhancing an increasingly unconventional brand positioning».