Gillette Bomber Championship Ignites Milan Games Week & Cartoomics

Milan, November 3, 2026 – Self-care as an affirmation of identity, precision of action as an expression of confidence, and passion for gaming as a catalyst for authentic connections. The Gillette Bomber Championship (GBC) reaches the coveted milestone of its tenth edition, confirming itself not only as the longest-running Fortnite competition in Italy, but as an authentic benchmark for contemporary youth culture. The event will culminate on Saturday, November 28 in Italy's largest gaming arena at Milan Games Week & Cartoomics 2026 (Fiera Milano Rho).

In an era where self-care and the digital dimension intertwine in the daily language of Gen Z, the celebration of ten editions of the GBC stages a special story on Fortnite that unites memory and future. For the occasion, the eight iconic faces who wrote the tournament's history and redefined the Italian competitive scene return to the stage: Belusi, HMBLE Kyry, Parca, Predage, Rad3on, Rekins, Ricky, and Zangi. However, not only established champions will compete for the title: on November 4 and 5, the community will be called upon to express its talent in the online selections of the "Wild Card by Myke", two high-intensity evenings from which two players will emerge, ready to take the Milanese stage to challenge the legends live.

Giving rhythm and color to the event will be a lineup of creators among the most followed and loved in contemporary pop culture. Charismatic figures like Lollolacustre and Billybella will bring their authenticity and entertainment to the stage, joined by Myke hosting the show and the unmistakable energy of Piz and Xiuder, historic voices in charge of live casting. In the heart of the exhibition center, the Gillette experiential space will welcome the public into a dynamic and immersive environment, where personal well-being, freshness, and attention to detail become essential allies to feel ready to face any challenge, whether in front of a screen or in everyday life, with surprises and big news kept under the strictest secrecy until the moment of the show.

Marco Centanni, Brand Director Shave Care Italia at Gillette, comments:

"Celebrating ten editions of the Gillette Bomber Championship means retracing a path of real and constant closeness to new generations. We have chosen to be present in the territories where young people express their creativity, not as simple spectators but as reliable partners in their journey of growth and personal affirmation. For Gillette, the dedication required to master a competitive challenge coincides with the care each person dedicates to themselves every morning in front of the mirror: precision, respect for one's uniqueness, and the awareness that feeling comfortable in one's own skin is the first step to expressing one's full potential."

"Finding ourselves at Milan Games Week & Cartoomics with champions of the caliber of our eight Legends and with extraordinary talents like Lollo, Billy, Myke, Piz, and Xiuder testifies to our vision: to continue innovating to offer daily tools and rituals capable of inspiring confidence, freedom of expression, and control at every moment of the day."

All details on how to participate and the rules for the selections on November 4 and 5 can be found on the tournament's official Instagram channel (@gillettebombercup), a daily meeting point for updates, trends, and exclusive content. The appointment with the history, spectacle, and style of the Gillette Bomber Championship is set for Saturday, November 28 at Milan Games Week & Cartoomics.