The Crew Motorfest celebrates 10 million users
Great success for Ubisoft on the roads of Hawaii
The Crew Motorfest is an open-world driving game developed by Ubisoft Ivory Tower studio and released in September 2023 on PlayStation and Xbox consoles, and PC. This racing game allows users to race and explore a captivating location like the Hawaiian islands. It is an ever-evolving experience, constantly receiving new content: currently, Motorfest is receiving updates for Year 3.
The Crew Motorfest numbers
Despite being released almost three years ago, this motor title reached its peak of monthly users in May 2026, when over three million players gathered on the roads of Hawaii, also driven by the introduction of remote-controlled cars. Ubisoft announces that The Crew Motorfest has surpassed the milestone of 10 million users: a great success, although the number does not exactly correspond to the number of copies sold, given that the racing game is also available on the Ubisoft+ service.
10 million players and counting. From the launch of #TheCrewMotorfest launch to today, your passion for cars, competition and exploration has driven every decision we make. See you at Motorfest ! pic.twitter.com/Pic5wf098p
— The Crew Motorfest (@TheCrewGame) June 16, 2026