OPPO Brings Reno16 and BABYMONSTER to a Pop-Up in Milan
The temporary space will allow visitors to experience the new smartphone through a special journey
OPPO expands its initiatives dedicated to the launch of the Reno16 Series with an event open to the public in the center of Milan. From July 10th to 12th, the temporary space at CIVIC Portanuova will allow visitors to experience the new smartphone through a journey that transforms the debut of the Reno16 Series into an experience inspired by the K-pop universe BABYMONSTER.
Inside the pop-up, it will be possible to directly try out the models of the Reno16 Series and discover some of the main functions based on artificial intelligence. These include tools dedicated to creative photography and content editing, such as AI Remix Collage, designed to create dynamic compositions starting from images, Motion Photo, and short videos.
An experience of creativity and artificial intelligence
The setup reflects the visual identity of the launch campaign with installations inspired by 3D Pop Planet Design, the new aesthetic language introduced by OPPO for the Reno16 range. At the end of the journey, the created content can be downloaded via QR code and shared on social media, while those who participate in the event's activities will have access to exclusive gadgets.
With this pop-up, OPPO accompanies the debut of the Reno16 Series by bringing the public into contact with the new features of the smartphone through an interactive experience.