(Almost) Everything Becomes an Xbox in the New Commercial
Microsoft aims to expand its gaming ecosystem
We had already understood for some time that Microsoft was focusing heavily on cloud gaming, particularly on the advantage of being able to transform a plurality of electronic devices into gaming stations. It's no coincidence that about a year ago we saw the commercial This is an Xbox, which revolves around this very theme. The promotional strategy continues along the same path, with a new, similar advertisement.
The new commercial starts with a pun between "xboxer" and "ex boxer", to reiterate the same concept: all you need is a controller, to turn your television, computer, or smartphone into an Xbox. A mention of the latest arrival from the company, Xbox ROG Ally, which already has the controller integrated, could not be missed.